![]() Chief among them was the sale of only single-store franchises instead of selling larger, territorial franchises which was common in the industry at the time. Kroc has been credited with making a number of innovative changes in the food-service franchise model. Most probably, the proposal was returned without approval. Writer Eric Schlosser, writing in his book Fast Food Nation, believes that this is a doctored retelling of the transaction by some McDonald's marketing executives. Kroc refused to gouge his loyal customers, leaving Disneyland to open without a McDonald's restaurant. ![]() According to one account, Disney agreed but with a stipulation to increase the price of fries from ten cents to fifteen cents, allowing himself the profit. I would like to inquire if there may be an opportunity for a McDonald's in your Disney Development". Kroc wrote, "I have very recently taken over the national franchise of the McDonald's system. They had met as ambulance attendant trainees at Old Greenwich, Connecticut during World War I. ![]() Īfter finalizing a franchise agreement with the McDonald brothers, Kroc sent a letter to Walt Disney. When Prince Castle Multi-Mixer sales plummeted because of competition from lower-priced Hamilton Beach products, Kroc was impressed by Richard and Maurice McDonald, who had purchased eight of his Multi-Mixers for their San Bernardino, California restaurant, and visited them in 1954. ![]() Ray Kroc's first ( McDonald's ninth) restaurant, which opened April 1955 in Des Plaines, IllinoisĪfter World War II, Kroc found employment as a milkshake mixer salesman for the foodservice equipment manufacturer Prince Castle. During the Great Depression, Kroc worked a variety of jobs selling paper cups, as a real estate agent in Florida, and sometimes playing the piano in bands. ĭuring World War I, Kroc lied about his age and became a Red Cross ambulance driver at the age of 15. After immigrating to America, Alois made a fortune speculating on land during the 1920s, only to lose everything with the stock market crash in 1929. Rose's father Vojtěch was from Ševětín and her maternal grandfather Josef Kotilínek was from Bořice. Alois was born in Horní Stupno, part of Břasy near Rokycany. Kroc was born on October 5, 1902, in Oak Park, Illinois, near Chicago, to Czech-American parents, Rose Mary (1881–1959) and Alois "Louis" Kroc (1879–1937). Īfter retiring from McDonald's, he owned the San Diego Padres of Major League Baseball (MLB) from 1974 until his death in 1984. He became the owner of McDonald's Corporation in 1961 and was credited as its founder. Kroc also focused on aggressive expansion, opening new restaurants across the United States and eventually in other countries as well. Under Kroc's leadership, McDonald's grew rapidly, and he implemented several key innovations, including the creation of a standardized menu and the development of a highly efficient assembly-line system for food preparation. Kroc was impressed with the efficiency and speed of the restaurant's operations, and he convinced the brothers to allow him to franchise the concept. In 1954, he visited a hamburger restaurant in San Bernardino, California, owned by Richard and Maurice McDonald. Kroc was born in Oak Park, Illinois, and worked a variety of jobs, including as a paper cup salesman and a musician, before eventually becoming a milkshake mixer salesman. Kroc is credited with the global expansion of McDonald's, turning it into the most successful fast food corporation in the world by revenue. He purchased the fast food company McDonald's in 1961 from the McDonald brothers and was its CEO from 1967 to 1973. Raymond Albert Kroc (October 5, 1902 – January 14, 1984) was an American businessman.
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